Cracker Barrel Blasted For Rebrand That Scraps Beloved Logo: ‘Crime Against Humanity’

The beloved family restaurant Cracker Barrel is taking serious heat online for a rebranding effort that many fans absolutely despise.
The main update is a logo change for the first time in 47 years. 

The Southern country-themed restaurant chain first opened in 1969. It got its name from the 19th-century practice of people gathering to socialize around a barrel full of crackers outside a country store. While the original logo had just text, most customers are more familiar with the version that debuted in 1977, which included a man sitting next to a barrel.
The new logo follows the current trend of simplification and features a basic font on a plain background with no graphics. The restaurant said in a press release that the new logo is “rooted even more closely to the iconic barrel shape and wordmark that started it all.”
But the public does not appear to be convinced.