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In a revealing undercover investigation, James O’Keefe introduced us to Jeevan Gyawali, a senior software engineer at Meta, the parent company of Facebook, who spilled the truth to an undercover OMG journalist about the company’s efforts to help Kamala Harris win the election.
MeetingonthedatingappBumble,O’Keefe’sundercoverjournalistengagedGyawaliinacandiddiscussionabouthowMeta’sinternalsystemswork,specificallyitscivicclassifiers—aninitiativeaimedatdemotingpoliticalcontentacrosstheplatform.
GyawaliexplainedthattheseclassifiersarepartofMeta’sintegrityteam,designedtoidentifyandsuppress“civiccontent.”Gyawaliexplainedthatifthesystemflagscontentasanti-Kamala,Metaautomaticallydemotesit,meaningthatitwillbelessvisibletousers.
Thissystemraisesquestionsabouttheimplicationsofsuchcensorship,especiallyasGyawalistates,“Ifanythingisrelatedtopoliticalcontent,it’sautomatically,like,notshown.”
AccordingtoO’Keefe,Gyawali’sclaimsmirrorallegationsmadeinpastinvestigationsintoFacebook’spractices.Notabl