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The Bud Light boycott was pretty easy for me since I don’t like the taste of it. Given the galaxies of beers from which to choose, it was no sacrifice for me to point my stein in another direction. In fact, I think the last time I looked forward to drinking Bud Light was when I was doing power hits from a keg in the basement of my fraternity house, and that was back in the ’80s. In a similar vein, boycotting Jaguar is going to be a lead-pipe cinch since I can’t afford a Jaguar anyway.
Butintheprogressivemind,appearanceiseverything,nomatterthecost.Andifyoucanlookprogressiveandelitistwithaluxurycarpurchase?Well,thatisaleft-wingbargainiftherewaseverone.Andbynow,youhaveseentheJaguaradthatlookslikeitwasshotonanoldOriginalSeriesStarTreksetandpopulatedbypeoplewholookliketheTeletubbiesafteranunsuccessfulstintinrehab.PJMedia’sChrisQueenbrokeitdownlastweek.
Therewas,ofcourse,abacklash,anddoomwasforetoldforthebrand.Here’sthething:Jaguardoesn’tcare.WhenyoubreathetherarefiedairoftheJaguarset,thewholepointofyourexistenceisthatyoudon’thavetocare
